E BIKE
Project Overview
E-Bike offers a seamless bike rental experience, allowing you to explore the city with optimized routes, a community of riders and support at every turn, especially for newcomers to discover the best our city.
Roles
Product Design
Market Research
UI/UX Development
Timelines
8 weeks
Problem
Difficulty finding available e-motobike during peak hours. Concerns about the safety of e-motobike in traffic. Inconsistent pricing or hidden fees.
Solution
A reliable and efficient way to find and rent e-bike. Confidence that the e-bike will be in good condition and charged. A seamless app experience from reservation to payment.
Insights
Enhance Convenience
Ebike is revolutionizing urban transit by offering a convenient, rapid, and eco-friendly alternative to conventional transportation.
Feel Safe
Safety is at the core of the Ebike experience. Our in-app guidance provides real-time traffic updates and safety tips, allowing users to feel confident and secure.
Best Support
Ebike stands out with exceptional customer support. Transparent pricing, a clear billing process, and 24/7 customer service ensure users have a high-quality experience.
Observations
58%
Primary Purpose
The average user rents e-bike primarily for commuting and prefers to use the service weekly.
72%
Top Features Desired
The most requested app feature is real-time bike availability
68%
Safety Concerns
Safety while riding in traffic is the top concern of the users.
65%
Net Promoter Score
Users are promoters who would actively recommend the service.
84%
Real-time bike availability
The most requested app feature is real-time bike availability
89%
Customer Support
Happy when the ride is smooth and gets them to the destination quickly.
User personas
User FLOW
Information architech
WIRE FRAME
HI-FI DESIGN
Key Learning
In developing the Ebike service, key learnings have highlighted the importance of an intuitive interface and reliable functionality; users prioritize ease of access to bikes and transparent information on availability and pricing. Concerns around safety and maintenance require consistent communication and visible measures.
Next Step
Moving forward, the next steps involve refining the user interface to enhance the rental process, improving real-time tracking for bike availability and battery life, and expanding customer support for a more responsive user experience. Additionally, implementing a robust feedback loop will be essential to adapt and evolve the service to meet user expectations continually.