FLEX MONEY
Project Overview
Flexmoney.vn is a dynamic B2B platform for Vietnamese businesses, offering seamless management and transaction solutions for both buyers and sellers.
Roles
Product Design
Market Research
UI/UX Development
Timelines
12 weeks
Problem
Small e-commerce business owners are often caught between the need for rapid financial agility to respond to market opportunities and the complexity of managing credit effectively within the rhythms of their unique business cycles.
Solution
Flex offers fast, flexible credit solutions fully integrated with e-commerce platforms. It streamlines credit for online businesses with quick approvals, clear terms, and tools for smart financial management.
Insights
Enhance Financial Accessibility
Customize Repayment Structures
Financial Health Monitoring
Observations
71%
Loan Approval Time
prioritize fast loan approval to keep pace with market demands.
82%
Interest Rates
small business owners consider low-interest rates crucial when choosing a credit service.
68%
Repayment Flexibility
e-commerce businesses look for flexible repayment options that align with their revenue patterns.
75%
Integration E-commerce Platforms
94%
User Interface
86%
Customer Support
Empathy map
User personas
COMPETITIVE analysis
User Journey
Information architech
WIRE FRAME
USER FLOW & HIFI DESIGN
Key Learning
Small e-commerce businesses need credit services tailored to their unique operations and financial cycles. They seek scalable, flexible, and straightforward credit options with quick loan approvals to capitalize on market opportunities.
Next Step
Develop flexible repayment options with variable payments based on monthly sales figures. Incorporate tailored financial advisory services within credit platforms to address e-commerce entrepreneurs' unique challenges. These initiatives aim to enhance the accessibility, utility, and user-friendliness of credit services, fostering growth and sustainability for small e-commerce businesses.